About Huge Brands
Founded in Salt Lake City in 1992, Huge Inc. has established itself as a design innovator in the resort industry. With a laid back style and sense of humor inspired by street, surf, skate, ski, and board cultures their approach to apparel driven art has set an industry benchmark. Their design work and influence can be seen in resorts and national parks from Monterey to Maine and from Canada to Bonaire. By fostering a culture of design, adaptability, and integrity we have created opportunities leading to corporate branding for the US Ski and Snowboard Teams, The Utah Museum of Natural History, Sundance Resort, and many more.
Rob Worthington – CEO
In 1992 , Rob Worthington moved from Breckenridge , Colorado to Salt lake City to team up with former business partner John Bell and to start, and what is still called Huge. Rob oversees general operations, while at the same time works with key accounts and the sales department. He is always in pursuit of new great ideas and trying to make Huge a better place to work.
When Rob’s not at work, he can be found somewhere in the mountains of Utah ( skiing, boarding ,biking ) , practicing yoga, or spending time with his two teenage boys ( Spence and Joe) “chilling” – as they would call it. Contact: rob@hugesport.com
John Bell – President/Creative Director
Artist, Graphic Designer, Co founder & creative director of huge Inc., John begin his career in Advertising and Graphic Design in New York City and Cleveland in 1987. With his clean modern style and unique design approach, he quickly rose through the ranks of the Advertising world garnering accolades and design awards including Print Magazine, Communication Arts, The One Show & numerous Addy Awards both local and national. Within a few years, suffering from what he sights as a nomadic and restless soul, he moved to Breckenridge Colorado to pursue a more leisurely career as a snowboarder (i.e. ski bum), where he met his friend and business partner of 20 plus years, Rob Worthington. Together they founded huge Inc. in Salt Lake City in 1992 and quickly established huge as a design innovator in a staid resort industry, with a laid back style & sense of humor inspired by street, surf & skate culture that has become an industry benchmark. John’s design work & infuence can be seen in resorts from the intermountain west to the east coast, to the custom designs & branding for the US Ski & Snowboarding Teams, The Utah Museum of Natural History & more.
John is also a painter, sculptor & nationally emerging artist who’s work explores multiple movements of contemporary art all at once, creating a hallmark painting style that comments broadly on sociopolitical issues, the impact of social media, and the ever-fluctuating values of contemporary culture. Bell, lauded as an “indiscriminate genre-blender” fuses abstract expressionism, geometric abstraction, pop art and many other artistic styles. He employs recurring images of iconic popular culture, snippets of news feeds, and social media references set against a brightly hued color palette, hard-edge, tense geometric lines and ethereal back drops. To see John’s work go to www.artistjohnbell.com – Contact: john@hugesport.com
Trace Worthington – Senior Vice President
Trace brings 18-years of business experience to huge. He is best known outside of his entrepreneurships as an Olympic freestyle skier who still remains the most decorated male U.S. freestyle skier of all time and was recently inducted into the U.S. Ski Hall of Fame. Trace is also recognized as a prominent sports commentator for network television, which has included the Olympics, freestyle skiing, snowboarding, X-games, and celebrity ski classics.
After building a successful entertainment company (Flying Ace Productions) with long time friend and fellow Olympian, Fuzz Feddersen, Trace’s latest project was working with the U.S. Ski and Snowboard team as Vice President of Fundraising where he was responsible for raising over $5 million in private funds annually for the nation’s top skiers and boarders.
“Not only does Trace have an incredible understanding of the lifestyle & clientele we serve, he has built an amazing brand for himself over the years. Trace is also one of the original investors in huge, so bringing him on board feels as though we are coming full circle. We are excited to bring his knowledge, leadership, and energy into our company as we look at fresh opportunities for growth” - John Bell – Contact: trace@hugesport.com
James Brown – Vice President / Sales
After finishing college in the late 80’s, James spent 8 years in Colorado while on recess with his brother (riding powder, performing and promoting music, riding powder). In 1996 he was reacquainted with his old friends Rob and John, also former Breckenridge denizens, whose hot business was bursting at the seams. They were in need of a good right hand man, and he was in need of a shot at a career that would not be judged by the amount of beer spilled on the floor at the end of the night. What he initially thought would be a few years in Salt Lake City has turned into a move that’s changed his life’s path in a big way. So the degree on the wall says “Social Studies Teacher”, but his daily work regimen says “Fill the UPS Truck”.
What James cherishes most is time with his family (partner Jenn and their son Griffin). They feel fortunate to live in a playground of a state, so they get outside every chance they can get. Together they ski, snowboard, snowshoe, hike, bike, camp, fish, skateboard; just about anything to do with clean air and an elevated heart rate.
Contact: james@hugesport.com
Alex Lodermeier – Art Director
Born somewhere in the cornfields of Ohio, he grew up skateboarding backyard halfpipes with punk & hip hop music blaring from an old ’80s boombox, and skipping karate lessons to play Mortal Kombat II.
In the early 90?s he moved to Pittsburgh and became involved with the underground dj culture and also became a roadie for a punk rock band touring the states. In 1995 he left Pittsburgh with a duffel bag and a Visual Communications degree from the Art Institute and settled into Salt Lake City, Utah.
His art has been on cd’s, record covers, posters, apparel, and Print Design Annuals. Today he continues creating art for the music industry, film industry, clothing lines, and still maintains his skills at Mortal Kombat II. Contact: alex@hugesport.com
Katie Bedigian – Art Director
Katie grew up in a small town outside of Boston Massachusetts. After High School she attended Keene State College where she studied Graphic Design and was captain the Women’s Soccer Team.
Once graduated in 2006, Katie moved to Salt Lake City, and started working as a designer for Huge.
Katie has always been known for her creative mind and love of the outdoors. In her spare time she likes to ski, mountain bike, travel, experiment with photography and hang out with her dog Koda. Contact: katie@hugesport.com
Terrence Warburton – Customer Service Manager
Terrence Warburton has been with HUGE going on eight years. He is a man of many hats, although he is known best for his excellent customer service. In the evenings he can be found moonlighting in several of Salt Lake City’s local bands. Contact: terrence@hugesport.com
Eli Morrison – Manufacturing Manager
Eli oversees printing and general production at Huge, and also maintains order fulfillment and shipping for the company. His crackerjack team of screen printers, two quality-control officers, and two warehousing staff excel at getting your job done correctly, and in your hands in timely fashion. Quick turnaround keeps customers happy and makes competitors shake in their boots.
When not in the shop, Eli can be found digging through dusty boxes of vinyl records, brainstorming new enchilada recipes, or riding his Vision “Hippie Stick” in the park. Contact: shop@hugesport.com